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Sustainability has always been a key priority for Bluebird, driven by its social contribution programs. As such, Bluebird firmly believes that mobility and sustainability must work together seamlessly.
Since 2022, Bluebird has further reinforced this commitment by offering a sustainable mobility experience through...
Sustainability Vision
Our Three-Blues ESG Pillars—BlueSky, BlueLife, and BlueCorps—steer our sustainability efforts, ensuring a comprehensive and impactful approach across the environmental, social, and governance dimensions.
Driving a Sustainable Ecosystem through Responsible Mobility
We are committed to reducing emissions and waste through:
- Operating a fleet of 300 Electric Vehicles (EVs) in Jakarta, Bali, Bandung, Semarang, and Balikpapan.
- Operating 3,200 Compressed Natural Gas (CNG) vehicles in Jakarta, Surabaya, and Batam.
- Providing 27 charging points at Pool Buncit (Jakarta) and Pool Jimbaran (Bali).
- Installing 246.2 kWp of solar photovoltaic cells (PV) / solar panels at Pool Buncit (Jakarta) and Pool Jimbaran (Bali).
- Offering a Sustainability Fund option in the MyBluebird App, allowing customers to donate towards tree seedlings in partnership with BenihBaik.
- Reducing single-use plastic consumption for all Bluebird drivers and employees.
- Conducting bi-annual emissions checks on all Bluebird fleets.
- Utilizing intelligent electricity timers for lights and air conditioning in our Head Office building.
- Partnering with leading sustainability organizations to drive impactful initiatives.
Creating Social Impact by Empowering People for Better Welfare
We are committed to uplifting our internal and external stakeholders through:
- Awarding 62,000 scholarships to the children of our drivers and employees under the Beasiswa Bluebird Peduli program.
- Empowering 1,100 wives and daughters of our drivers through the Kartini Bluebird program.
- Conducting a quarterly internal blood donation program, contributing an average of 400 blood units each year.
- Fostering a healthy work environment through our Counseling and Employee Assistance Program (EAP).
- Supporting the Kampus Merdeka program to enhance the job readiness and quality of Indonesian graduates.
- Promoting gender equality, with a 107% increase in female drivers since 2022.
- Operating 100 fleets through the Kawan Bluebird program.
To achieve our goals, BlueLife has developed the following flagship programs:
Kartini Bluebird
A social entrepreneurship and women’s empowerment program designed for the wives and daughters of Bluebird drivers. Members receive end-to-end workshops and practical skills training to support their families. The training covers a range of topics, including cooking, baking, tailoring, makeup application, financial literacy, parenting, and social media for business.
Kartini Bluebird participants will get end-to-end workshop and training to sustain this program continuity. The training consists of :
Infrastructure
Bluebird builds Rumah Produksi Kartini Bluebird (Kartini Bluebird Workshop) which contains many learning facilities and production for the home industry in the field of convection and food.
Skill
Bluebird organizes training class such as sewing, knitting, bedding, cooking, and baking with experienced housewives as the trainer. Kartini Bluebird will also get to learn how to market their product and develop their business. Our experienced Bluebird employee will be the trainer for the marketing and business program.
Funding
To help Kartini Bluebird producing and marketing their product, Bluebird gives a soft loan program which funded from Bluebird itself or in partnership with the trusted third party. The return is not in the form of fund/money but in a form of the product.
Beasiswa Bluebird Peduli
Established in 1998, this scholarship program provides biannual financial support to the children of Bluebird drivers and employees who demonstrate excellence in their school or university studies.
Internal Activity
Sustaining the Business with Strong Governance
We achieve recognition in business governance through:
- Publishing Annual & Sustainability Reports for the OJK, aligned with national and international standards.
- Pursuing ISO certification across all business processes at Bluebird.
- Implementing BB Bersih, Bluebird’s whistleblowing system.
We are also honored to receive awards such as:
- Indonesia’s Best Business Transformation 2023 by SWA
- Top Digital Innovation Award 2023 by Iconomics
- Excellent Pioneering EV Implementation & Development 2023
- Outstanding Digital Innovation 2023 by SWA
- MURI 2020: Taxi for Disabled Providers in Indonesia
- IDC 2020: 2020 Digital Transformers
- IDC 2021: 2021 Futures Enterprises of the Year
- METI: The Best and Fastest E-Mobility Commitment and Development
- World Branding Award 2019: Transportation Brand of the Year
- MURI 2019: The First Electric Taxi Provider in Indonesia
Summary
As a publicly listed company, Bluebird is committed to maintaining strong corporate governance by complying with OJK regulations and publishing our Sustainability Report, ensuring transparency and accountability to our stakeholders. Aligned with our Sustainability Vision, we actively contribute to the Sustainable Development Goals (SDGs), fostering social, environmental, and economic progress both in Indonesia and globally. Download our Annual & Sustainability Report here.