Blue Bird, the Most Inspiring Brand Award 2012

Published On 06 Feb 2012

Blue Bird has successfully obtained a special award as the Most Inspiring Brand in 2012 by Superbrands Indonesia. The appreciation which was delivered on Thursday night (Feb 02, 2012) has been targeted for selected brands that able to create a real differentiation for the life of its consumers through its product quality and services. Besides, those selected companies were proven that they are able to provide positive contribution to the environment and public welfare in Indonesia. On this occasion, there is only one out of fifty eight Superbrand participants has successfully achieved the award of the Most Inspiring Brand in 2012, namely the Blue Bird Taxi.

Took place at the Grand Melia Hotel Jakarta, Mrs. Noni Purnomo as the Vice President of Business Development of Blue Bird Group has received the prestigious award. This award has been delivered directly by the Chairman of Superbrand Indonesia, Mr. Alistair and the Etihad Airways Manager for Indonesia, Mr. R. Dougie Douglas.

“Thank you for all of the customers, drivers, as well as employee and all management line-up of Blue Bird Group therefore Blue Bird Taxi is trusted to achieve the Most Inspiring Brand of Superbrand 2012 on the taxi category. Hopefully this award can accelerate the enthusiasm of the whole company, therefore we could be able to provide outstanding service that can aromatize the name of Indonesia in international scene”, explained Mrs. Noni Purnomo.

On the Superbrand award ceremony of 2012, Blue Bird also has snatched another Superbrand award in the category of the best company in land transportation service which was delivered by the Superbrand International CEO, Mr. Eamaan Sadler.

Superbrand Award is the most prestigious award for brands of Indonesia. It is the most prestigious award among its consumers and it is a symbol of trust from the consumers. The Superbrand it self is an independent authority for International wide and branding supervision. It is an organization that promotes discipline in branding and delivers awards for outstanding brand program in more than 90 countries worldwide. Superbrand Indonesia also supported by the most experienced research company in the world, the Nielsen.

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