The Blue Bird Peduli (Blue Bird Cares) program is one of ways that the Blue Bird Group can repay all God’s blessings and also exercise its moral responsibility upon less fortunate individuals.

“The program is based on the philosophy that ‘all beings are created equal’ and that all humans have the same right to pursue happiness,” said Blue Bird Peduli coordinator Noni Purnomo. “This way of thinking is also in line with the vision of Mrs Mutiara Siti Fatimah Djokosoetono, SH, founder of the Blue Bird Group. She was very concerned with education matters, in fact one of her intentions in establishing the company had been to support her children’s education, what with her being a widow leading a simple life at the time.”